As co-founder of UrbanGroove Networks, Inc., in 1998, Mehta helped the company to grow into one of the largest network of youth-oriented, independent city guides online. Constantly seeking new technologies and innovations to reach out to young audiences, Mehta left UGN in 2001 to pursue what he felt was an emerging sector: youth interaction through SMS (short messages). It was then that Mehta discovered that previous media competitors had the potential to become clients and there was enormous return for a business specializing in pervasive mobile media. His latest venture, ipsh! (which stands for instant power single-handed) was originally created as a service that allowed event managers to selectively summon individuals based upon their preferences, location, and area code. This service quickly achieved cult-status, and was widely recognized as an effective marketing tool to mobilize youths and alert them to events that occurred after the official closing of traditional establishments such as concert halls, bars, and nightclubs.

Today, ipsh! maintains a strong standing as the U.S. leader in mobile marketing with more than 300 total campaigns implemented since inception in June of 2001. Ranging in brands from Madonna to Budweiser, the firm has transformed lifestyle marketing through offline/online youth events into a multi-million dollar, mobile lifestyle marketing operation.

Sought for his expert insight into the developing interaction between the youth culture and marketers, Mehta’s work has earned him a nomination at this year’s Ad:tech Awards, as well as profiles in The Hollywood Reporter, Los Angeles Times, San Francisco Chronicle, The Financial Times, and Tech-TV, among others. His latest creative and technical vision became the backbone for 2004 holiday’s successful mobile film campaigns for the Warner Brothers’ Polar Express, Alexander and the largest cross carrier CPG mobile campaign to date, featuring Masterfoods’ Starburst Candies. Aside from his work with some of the world’s most recognized brands that include such names as Disney, Sony, Universal, Warner Brothers, Kelloggs, Elizabeth Arden, Electronic Arts, Bertelsmann, Masterfoods, K-Mart, Reebok, Dunkin’ Donuts, EMI, American Express, and HBO; Nihal – just 27 years old – still keeps his finger on entertainment’s pulse through his hobby as a DJ, where can be found spinning events across the U.S. in cities such as San Francisco, New York, Washington D.C., and Miami.

A graduate from the University of Pennsylvania, Mehta obtained an honors BA in Philosophy of Science and a BS in Computer Science and Engineering.

co-Founder/President Mike Jelley
Mike serves as President to the firm. Mike began his formal education studying electrical engineering at Rutgers and finishing at the Stevens Institute of Technology with a concentration in computer engineering. His career in technology development began at Ernst and Young and continued at SwissRe where he was a Senior Applications Programmer. Mike joined IPSH in 1999 and has since led a development team creating a technology structure that has led to several proprietary landmarks in mobile content distribution.

Vijay Chattha, VP for Market Development & PR
Vijay is the head of VSC Consulting, a San Francisco based marketing and public relations firm focused in the entertainment and technology realm. VSC has enabled IPSH to gain visibility in The Financial Times, San Jose Mercury News, Hollywood Reporter, PC Magazine, and various other news media. As VP of Development Vijay has also handled human resource recruiting, strategic business development, and partnerships into various other realms for IPSH including the defense and political sphere.

Prior to VSC, Vijay has spent over six years developing projects for the lifestyle market converging technology and entertainment. In 1998, Vijay co-founded UrbanGroove Networks, which encompasses thirteen lifestyle related media resources including philly2nite.com; with a focus in business development, fundraising, and sales.

Molly O'Brien, VP of Sales, Eastern Region
As VP of Sales for the newly launched Interactive Radio & Television at ipsh!, O'Brien is responsible for securing new business prospects as well as developing and executing lucrative, forward-thinking promotions. With over 20 years of experience in the entertainment industry, O'Brien has worked closely with promotional and creative directors in the development and execution of on-air campaigns for major television and radio networks, cable networks and affiliate stations throughout the country Prior to joining ipsh!, Ms. O'Brien worked on the development team for SkyGo, a company that provides technology and media consulting to help leading advertisers such as General Motors, Proctor and Gamble, Subway, JC Penney, VISA and MTV communicate effectively with mobile consumers. While at SkyGo, she created and executed the first successful wireless promotion for the company at WTHN, an ABC affiliate located in New Haven, CT. She holds a Bachelor's degree in International Affairs from the University of Colorado.